Remarkable Reading #41: MAKERS: The New Industrial Revolution by Chris Anderson and Steve de Mamiel's THE MONGREL METHOD: Sales & Marketing For The New Breed Of Buyers
The aim of this section Remarkable Reading is pay a tribute to the books that taught, share trends & insights into where our world in the 21st century is heading in a technology enabled world, and ask the right questions.
Bolded and italics quotes and references do not belong to myself and belong directly to the author. The focus is to share valuable insights and teachings from the book to win business for the authors.
Two key topics & trends we’ll be touching on are:
- Changes to Sales & Marketing in the 21st Century mobile environment, and how we can better engage with clients to win business in a modern sales environment for SME’s and large corporations
- Changes to the entire business and commerce landscape in relation to job certainty and job growth including a particular focus on SME’s and how to cultivate them for larger success
Steve De Mamiel’s THE MONGREL METHOD- Sales and Marketing for the new breed of buyer is a phenomenal new business book about the rapid changes happening in today’s business environment. Right from the start Steve mentions “My goal in writing this book is to help modern sales and marketing teams build sustainable relationships with their prospective and current clients. Today’s selling is centered in reaching a mutual agreement”. There are books out there that present the wider technological trends, then there are books that step-by-step take you through how to practically use social media and implement it into your company’s marketing strategy. THE MONGREL METHOD- Sales and Marketing for the new breed of buyer is uniquely successful in comprehensively converging granular trends within the modern business landscape with relevant and contemporary examples of how they could impact your everyday business. The advice in the book is skilful and very helpful to SME’s and large corporations. Steve understands the importance of the technological changes happening in the sphere of business whether it’s functions of day-to-day sales & marketing, trends in mobile marketing, GPS & geofencing capabilities, or the virtual realm and its impact on day-to-day business.
Where Steve de Mamiel’ strikes the jackpot is humour. Business books with a comical, humorous and waggish tone are hard to find, and despite being adamantly focused on 21st Century business context the book, and it’s technique and narrative of using the family dog is distinctive. As well as being educational and instructive,THE MONGREL METHOD- Sales and Marketing for the new breed of buyer is also chucklesome and witty. The lessons in the book are universal in the context that if further changes to happen to technology, the key fundamental principles can still be applied to your clients. Steve de Mamiel is a motivating and rejuvenating writer from Australia, whose writing style oozes confidence, comedy and education in one. His business experience is evident in THE MONGREL METHOD- Sales and Marketing for the new breed of buyer, and one hopes that Steve de Mamiel contributes further business books in the future.
If you need a book as you dive into work for 2018, and are working in Sales and Marketing (or need a gift for your clients), I would profoundly and scrupulously recommend THE MONGREL METHOD- Sales and Marketing for the new breed of buyer as a book to promote, boost and super-spiral your marketing and sales efforts for 2018. It is the book that is most definitely likely to get you into the right mood for a focused sales & marketing year, and one that will teach you how interdepartmental can work closer together to achieve common goals.
Few top take-out include:
Page 10 - “It’s no secret the world is full of sales and marketing books. The Mongrel Method is different. Based on techniques and principles I’ve gathered over twenty years in the ever-evolving IT sector, I’ve seen the requirements for sales and marketing teams shift even faster than the technology”
Page 14 - “Due to the rise of Facebook, and online user behaviour of tools such as Google Analytics, there is no more guessing. Marketing’s role has shifted from an art to a science with joint accountability for results with sales”
Page 21 - “In the last decade, people have started turning more and more toward their mobile phones when they’re looking for information. Our handheld computers have replaced the desktop because of the immediacy they afford, but most marketing departments haven't caught up”
Page 24 - “The phone is a service to gather information and solve problems, and it’s with us all day, everyday. Mobile allows us to make immediate, low-involvement decisions with high frequency. People have come to expect access to whatever they want in just one click”
Page 28 - “Clients are attracted to thorough and efficient access to information. The purpose of marketing is to inform, clients’ decisions through education. Then, sales people come in to enable that decision”
Page 39 - “Messaging can also be triggered based on one’s geographical location. If the Wi-Fi is enabled on your cell phone, retailers inside of a shopping malls can track your location and text you special, time-stamped offers or coupons”
Page 40 - “Another website feature is to consider live chat. Chat is almost compulsory for large businesses, and it’s becoming so for smaller businesses”
Page 191 - “In recent years, virtual reality has become a great way to reduce risk for clients. For example, while wine tasting allows client to smell and taste the wine, virtual reality lets them see, feel, and hear”
Chris Anderson is an outstanding pioneer and specialist in terms of understanding the Internet (or The Net as I like to refer to it). His books The Long Tail: Why the Future of Business is Selling Less of More and Free: The Future of a Radical Price have helped us in understanding changes that have happened to the commerce and business world since advances in technology have progressed further and further.
Chris Anderson is undoubtedly a skilful, accomploished expert who continues to evolve in terms of his wider understanding of the new Industrial Revolution. Using relevant and contemporary examples, with a writing style that is exemplary and stupendously entertaining in reading, MAKERS - The New Industrial Revolution is another delightful addition to Chris Anderson’s previous books The Long Tail: Why the Future of Business is Selling Less of More and Free: The Future of a Radical Price . For those who are fans of his previous books, MAKERS - The New Industrial Revolution is highly recommended reading.
The American economy has a profound impact on the world, and Anderson attempts to provide thought-provoking and fresh acuity & flair into our modern business world. Entrepreneurs, C-Level Executive, managers and policy makers alike need to understand these changes, and MAKERS - The New Industrial Revolution is just the right book for you to increase your awareness of modern, contemporary business.
His particular care and concern for job loss as we advance and propel further into a technological age (IoT, Robotics, AI, gamification and virtual) has again helped me in gaining a far more comprehensive awareness of the modern age we live in. A business consultant and writer at the top-of-his-game, Chris Anderson is brave and courageous. I particularly like his focus on the reinvention, reinvigoration and rejunventation of the American economy since the technological (R)evolution & age began. The updating of trends in relation to advances of the Net merged with advanced in smart devices combined with how we are rapidly advancing towards a virtual, augmented and robotics era is what ensures that MAKERS: The New Industrial Revolution is a class apart.
Top take-out from MAKERS - The New Industrial Revolution are:
Page 7 - “For most of history since then, entrepreneurship has meant either setting up a corner grocery shop or some other sort of modest local business or, more rarely, a total pie-in-the-sky crapshoot around an idea that is more likely to bring ruination than riches”
Page 7 - “The beauty of the Web is that it democratized the tools both of invention and of production. Anyone with an idea for a service can turn it into a product with some software code (these days it hardly even requires much programming skill, and what you need you can learn online) - no patent required”
Page 13 - “We are all Makers. We are born Makers (just watch a child’s fascination with drawing, blocks, Legos, or crafts_, and many of us retain that love in our hobbies and passions. It’s not just about workshops, garages, and man caves. If you love to cook, you’re a kitchen Maker is your stove is your workbench (homemade food is best, right?)
Page 14 - “Now the same is happening with physical stuff. Despite our fascination with screens, we still love in the real world. It’s the food we eat, our homes, the clothes we wear, and the cars we dive. Pur cities and gardens; our office and our backyards. That’s all atoms, not bits”
Page 15 - “We need this. America and most of the rest of the West is in the midst of a job crisis. Much of what economic growth the developed world can summon these days comes from improving productivity, which is driven by getting more output per worker. That’s great, but the economic consequence is that if you can do the same or more work with fewer employees, you should. Companies tend to rebound after professions, but this time job creation is not recovering space. Productivity is climbing, but million remain unemployed”
Page 16 - “Small business has always been the biggest source of new jobs in America. But too few of them are innovative and too many are strictly local; - dry cleaners, pizza franchises, corner groceries, and the like, all of which are hard to grow. The Great opportunity in the new Maker Movement is the ability to be both small and global. Both artisanal and innovative. Both high-tech and low-cost. Starting small but getting big. And, most of all, creating the sort of products that the world wants but doesn’t know it yet, because those products don’t fit neatly into the mass economics of the old model”
Page 34 - “The Industrial Revolution was, first and foremost, a revolution in invention . And not simply a huge increase in the number of new inventions, but a radical transformation in the process of invention itself”
Page 38 - “But at its core, industrial revolution refers to a set of technologies that dramatically amplify the productivity of people, changing everything from longevity and quality of life to where people live and how many there are of them”
Page 39 - “Machines allow us to work faster, doing more in less time. That liberates those hours for other activities, whether productive or leisure”
Page 69 - “it’s the perfect combination of inventing locally and producing globally, serving niche markets defined by taste, not by geography. And what’s clever about these new products is that they’re not going to be making the same one-size-fits-all products that defined the mass-production era”
Page 74 - “We love in a “remix” culture: everything is inspired by something that came before, and creativity is shown as much in the reinterpretation of existing works as in original ones. That’s always been true ( the Greeks argued that there were only seven basic plots, and all stories justy changed the details of one or another of them), but it’s never been easier than it is now.”
Page 154 - “What really creates jobs is small businesses that grow into larger businesses. But i like in the First Industrial Revolution, these don’t have to be industrial giants with armies of workers. Most of the Internet economy is made of companies with a few hundred employees, like Twitter or Tumblr”
Whilst Steve de Mamiel THE MONGREL METHOD- Sales and Marketing for the new breed of buyer is absolutely brilliant in terms of giving us the right advice and guidance on how to get wholly organized for a successful year in sales and marketing, Chris Anderson’s MAKERS - The New Industrial Revolution continues to further the question of self-sufficiency and the new and emerging modern workplace and employment scenario with a particular focus on SME development & rejunvenation of the American workforce & economy. I would thoroughly recommend both books for 2018’s top reading list.
You can purchase a copy of Steve de Mamiel's THE MONGREL METHOD- Sales and Marketing for the new breed of buyer here. follow Steve de Mamiel on Twitter here, visit THE MONGREL METHOD website here, and connect with him on LinkedIN here.
You can purchase a copy of MAKERS - The New Industrial Revolution here, you can follow Chris Anderson on Twitter here, visit his ABOUT ME page here, and visit his company website 3DR here.
Thanking you kindly,
Praz aka Prashant
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